What brands of watches do runners wear when running half marathons and marathons in India? Are phones still popular despite the inconvenience of carrying them around while running? What brands lead the way in some of the biggest events in India?
I have been thinking of doing this for a long time, and finally, I was able to do the data lifting required to get the runner’s data available publicly from Strava, and get a sense of what devices do runners use when running marathons. So, with that out of the way, lets get down to business, shall we.
- ADHM 2016 Runners Data: Summary
- ADHM 2016 Runners Data: Detailed
- SCMM 2016 Runners Data: Summary
- SCMM 2016 Runners Data: Detailed
ADHM 2016 Runners Data: Summary
656 runners were identified as using some sort of GPS device on them. For reference the number of finishers at ADHM was 7732, so we have data for 8.5 percent of the finishers. To clarify, 656 does not represent the actual number of runners who had GPS on them while running, but is likely a big subset of that data. Would I be able to get more accurate numbers of actual usage? Yes, it just needs more time investment and data digging. But when I started on this article, I was more interested in the breakup of these numbers, how phones vs watches stack up, and the relative share of the brand presence. Maybe some day, I will dive deeper.
So, how did things finally stack up? Truth be told, I was a bit surprised by the high use of mobile phones, both Android and iPhones. Almost half (46 percent) of the users with GPS on them used their mobile phones for the purpose. Garmin continues to lead in the overall GPS watch market with 33.1 percent, given their presence for a long time in the country. But the recent entrant, TomTom, have built up a sizable presence with 15.9 percent, in a relatively short time. What’s more interesting is that other players in the market like Fitbit, Suunto and Polar are hardly a factor with very limited presence.
| Device | Runners | Percentage |
|---|---|---|
| Phone App | 303 | 46.2 |
| Garmin | 217 | 33.1 |
| TomTom | 104 | 15.9 |
| Fitbit | 11 | 1.7 |
| Suunto | 12 | 1.8 |
| Polar | 1 | 0.2 |
| Other | 8 | 1.2 |
| Total | 656 | 100 |
ADHM 2016 Runners Data: Detailed
Detailed data provides more interesting stats. One is the high percentage of iPhone users, compared to Android users in spite of iPhones just having 2% of the India phone market. Runners seem to have a higher percentage of iPhones compared to the overall iPhone users market share, and they are not afraid to use them on their runs!
The other interesting data is the TomTom watch being the single most popular watch model in the Indian market, by a big margin. Truth be told, they do have two models in the market, TomTom Runner and TomTom Spark, but Strava reports them as one. Even if that would not have been the case, TomTom would be the leader here.
| Device | Count | Percentage |
|---|---|---|
| Strava Android App | 167 | 25.5 |
| Strava iPhone App | 136 | 20.7 |
| TomTom GPS Sport Watch | 104 | 15.9 |
| Garmin fenix 3 | 42 | 6.4 |
| Garmin Forerunner 220 | 31 | 4.7 |
| Garmin Forerunner 235 | 25 | 3.8 |
| Garmin Forerunner 620 | 20 | 3.0 |
| Garmin Forerunner 310XT | 18 | 2.7 |
| Garmin Forerunner 920XT | 17 | 2.6 |
| Suunto | 12 | 1.8 |
| Fitbit Surge | 11 | 1.7 |
| Garmin Forerunner 15 | 11 | 1.7 |
| Garmin Vívoactive | 11 | 1.7 |
| Garmin Forerunner 225 | 9 | 1.4 |
| GPX | 8 | 1.2 |
| Garmin Forerunner 735 | 6 | 0.9 |
| Garmin Vívoactive HR | 5 | 0.8 |
| Garmin Forerunner 10 | 4 | 0.6 |
| Garmin Forerunner 230 | 4 | 0.6 |
| Garmin Forerunner 910XT | 4 | 0.6 |
| Garmin Forerunner 405 | 3 | 0.5 |
| Garmin Forerunner 25 | 2 | 0.3 |
| Garmin Forerunner 410 | 2 | 0.3 |
| Garmin epix | 1 | 0.2 |
| Garmin fenix 2 | 1 | 0.2 |
| Garmin Forerunner 610 | 1 | 0.2 |
| Polar M400 | 1 | 0.2 |
| Total | 656 | 100 |
SCMM 2017 Runners Data: Summary
We have a higher numbers captured here compared to ADHM, 928 runners. I focussed on getting the data for full marathon runners, but I am sure what I actually got was a mix, half and full marathon runners included. SCMM had 4680 marathon and 11991 half marathon finishers, so we are looking at data for 5.5 percent of finishers, compared to 8.5 percent I got for ADHM. This probably means I missed capturing more half marathon runners data.
The one surprising figure here compared to ADHM is that mobile phone usage at SCMM was lower by a massive 10%, from 46.2 to 36 percent. This means that the Mumbai audience is probably more exposed/aware about the GPS running watches, which would not be surprising to those who follow the two markets, and have seen the efforts of the brands in these markets. This 10% drop in the mobile phone usage is complemented by a 12% higher share for Garmin, who command 45.3% in Mumbai, a reflection of having a stronger vendor presence over a longer period of time.
| Device | Runners | Percentage |
|---|---|---|
| Garmin | 420 | 45.3 |
| Phone App | 334 | 36.0 |
| TomTom | 124 | 13.4 |
| Suunto | 18 | 1.9 |
| Fitbit | 15 | 1.6 |
| Other | 15 | 1.6 |
| Polar | 2 | 0.2 |
| Total | 928 | 100 |
SCMM 2017 Runners Data: Detailed
One aspect which surprises looking at the detailed stats is how some of the highest priced model lead the charts, TomTom being the exception and the leader. For example, Garmin Fenix 3, and Garmin Forerunner 235 lead among Garmin watches, in spite being two of the costliest watches in the Garmin stable.
What’s perhaps more surprising is that the Garmin entry level variants, the Garmin Forerunner 10 and 15 hardly have any significant presence. For a marathon, this is likely because a typical marathon runner would perhaps avoid at least a Forerunner 10 as it would be difficult to make it through a marathon with the watch still running, due to the lower battery capacity. But, for a half marathon I was expecting these numbers to be much higher, but surprisingly are not. Which probably means that novice runners or runners happy with a decent basic functional capability set, and those looking at value for money options are sticking to the king of VFW, the TomTom Runner and Spark.
| Device | Runners | Percentage |
|---|---|---|
| Strava Android App | 203 | 21.9 |
| Strava iPhone App | 131 | 14.1 |
| TomTom GPS Sport Watch | 124 | 13.4 |
| Garmin fenix 3 | 61 | 6.6 |
| Garmin Forerunner 235 | 60 | 6.5 |
| Garmin Forerunner 920XT | 45 | 4.8 |
| Garmin Forerunner 220 | 40 | 4.3 |
| Garmin Forerunner 310XT | 31 | 3.3 |
| Garmin Forerunner 225 | 29 | 3.1 |
| Garmin Vívoactive | 21 | 2.3 |
| Garmin fenix 2 | 18 | 1.9 |
| Garmin Vívoactive HR | 18 | 1.9 |
| Suunto | 18 | 1.9 |
| Fitbit Surge | 15 | 1.6 |
| Garmin Forerunner 620 | 15 | 1.6 |
| Garmin Forerunner 15 | 14 | 1.5 |
| Garmin Forerunner 910XT | 14 | 1.5 |
| GPX | 14 | 1.5 |
| Garmin Forerunner 230 | 13 | 1.4 |
| Garmin Forerunner 735 | 12 | 1.3 |
| Garmin Forerunner 10 | 5 | 0.5 |
| Garmin Forerunner 25 | 5 | 0.5 |
| Garmin Forerunner 630 | 4 | 0.4 |
| Garmin fenix | 3 | 0.3 |
| Garmin Forerunner 405 | 3 | 0.3 |
| Garmin Forerunner 610 | 3 | 0.3 |
| Garmin epix | 2 | 0.2 |
| Garmin Forerunner 210 | 2 | 0.2 |
| Polar V800 | 2 | 0.2 |
| Garmin Forerunner 35 | 1 | 0.1 |
| Garmin Forerunner 410 | 1 | 0.1 |
| GPX File | 1 | 0.1 |
| Total | 928 |
So, that was a quick gist of what I found looking at the data. Did you notice anything interesting which I may have missed, do share in comments below.